DuVall Bus Service

How GoToro Helped DuVall Bus Service Overcome Recruitment Challenges

Overview:

Founded in 1939, DuVall Bus Service has been a trusted leader in premium transportation offers a diverse range of transportation solutions and provide reliable and stylish transportation options, making it the go-to choice for clients seeking both luxury and convenience.

Zina R, Recruiting Manager at Duvall Bus Service, faced significant challenges in recruiting qualified drivers. For over 90 years, the company has operated in a niche transportation industry, catering to school districts and charter services. The recent years have seen a surge in driver shortages.

Traditional advertising efforts led to significant costs without an adequate return on investment.

Enter GoToro—a platform that significantly enhanced their recruitment efforts, resulting in a full driver staff for the first time in over five years.

Key Challenges

  1. Driver Shortages: The shortage of bus drivers has been worsening for over a decade, leaving Zina to take on daily driving shifts, reducing the time available for her primary management and supervisory responsibilities.
  2. Ineffective Traditional Advertising: Before adopting GoToro, their company was spending extensively on traditional advertising, costing nearly $10k and generating only two drivers.
  3. High Cost and Low Return on Recruitment Investments: Despite various recruitment efforts, they were struggling to attract quality, fully-licensed candidates and were experiencing significant turnover.

GoToro’s Impact:

1. Improved Driver Recruitment Quality: Zina reported that GoToro generated not just leads, but quality leads—candidates who were fully licensed and ready to work. This was a key differentiator from previous efforts, which had yielded inquiries but not solid candidates. GoToro’s leads included drivers capable of handling both school bus and charter services, significantly alleviating her staffing issues.

“GoToro has been giving solid leads. Even got drivers that were fully licensed to come over here. That was huge.”

2. Cost Savings: One of the most significant benefits Zina experienced was the reduction in recruitment costs. Traditional recruiting methods were both expensive and ineffective, while GoToro’s platform offered more value at a reduced cost. Zina estimates a 50% reduction in recruitment advertising costs compared to previous methods.

“GoToro has allowed us cut advertising costs down by 50%!”

3. Increased Time for Core Responsibilities: Thanks to GoToro’s success in providing fully staffed drivers, Zina could reclaim up to four hours of her day. Instead of filling in for unstaffed positions and driving buses herself, she now focuses on her supervisory and training duties, improving the overall operations of the business.

“Up to 4 hours—that’s back to me right there when I don’t have to drive.”

4. Ease of Use & Flexibility: Zina praised GoToro’s platform for being easy to manage, particularly the ability to turn recruitment efforts on and off as needed. The platform’s user-friendly interface allowed her to quickly assess whether applicants met the company’s requirements based on location and credentials, saving time and improving decision-making.

“Everything GoToro has has been easy to manage… the dashboard has been very easy to use, and it gives me a lot of information to make decisions.”

5. White Glove Approach: Zina praised the white glove approach of her dedicated account manager and its impact on her day-to-day responsibilities. Noting that the easy communication and knowing that everything is handled quickly and efficiently has allowed her to take the pressure off.

“GoToro’s personal touch makes all the difference—it’s not just about generating leads, but working closely with each other, and that has been a huge advantage for us.”

Results:

For the first time in five years, DuVall Bus Service started a school year fully staffed, allowing her to focus on her other responsibilities, including training new recruits and handling administrative duties. GoToro’s platform delivered high-quality candidates at a reduced cost, all while giving Zina back critical time to focus on growing her business.

GoToro proved to be an invaluable tool for DuVall Bus Service, solving a decade-long recruitment challenge in a highly competitive industry. For transportation companies struggling with staffing shortages, GoToro offers a reliable, cost-effective solution that generates quality leads and provides significant returns on investment.

“GoToro has been able to help. It’s been one of the best recruiting tools we’ve had with the best return. Nothing else was really working.”