Illustration of professionals discussing MSP recruitment in a technology-driven business environment

The Managed Service Provider (MSP) industry plays a vital role in today’s technology-driven business landscape, offering a wide range of services to support organizations’ IT infrastructure, security, and operational needs. However, like many industries, MSPs face unique recruitment challenges in attracting and retaining top talent. In this blog post, we will explore the current MSP recruitment landscape, highlight the obstacles faced by these providers, and discuss how programmatic job advertising can help overcome these challenges effectively.

The Current MSP Recruitment Landscape:

MSP consultant discussing solutions on phone, showcasing effective communication in managed services.

The MSP sector is experiencing rapid growth, fueled by the increasing complexity of IT systems, rising cybersecurity threats, and the demand for scalable and cost-effective IT solutions. According to a report by MarketsandMarkets, the global MSP market is expected to reach $329.1 billion by 2025, representing a compound annual growth rate (CAGR) of 11.7% from 2020 to 2025.

Despite the growth opportunities, MSPs often struggle to find and attract qualified professionals who possess the right combination of technical skills, industry knowledge, and customer-centric mindset. This scarcity of skilled talent has led to fierce competition among MSPs to secure qualified candidates, creating a challenging environment for recruitment.

Challenges Faced by MSPs in Recruitment:

Skills Gap: The rapid evolution of technology has resulted in a shortage of professionals with specialized skills in areas such as cloud computing, cybersecurity, data analytics, and artificial intelligence. MSPs require employees who can adapt to emerging technologies and deliver cutting-edge solutions to their clients. However, finding candidates with the right skillset remains a significant challenge.

Employer Branding: Many MSPs struggle with establishing and promoting a strong employer brand. Potential candidates often have limited awareness of the opportunities and benefits offered by MSPs compared to other technology companies. This lack of brand recognition makes it difficult for MSPs to attract top talent and differentiate themselves from competitors.

Targeted Reach: Traditional recruitment methods, such as job boards and industry-specific websites, have limitations in terms of reaching and engaging the right candidates. MSPs need to target a specific audience with niche skill sets, and the conventional approach may not effectively reach these individuals.

Programmatic Job Advertising: A Solution for MSP Recruitment:

Programmatic job advertising is an innovative and data-driven approach to recruitment that utilizes artificial intelligence (AI) and machine learning (ML) algorithms to automate the job ad placement process. It offers several benefits that can help MSPs overcome their recruitment challenges:

Precise Audience Targeting

Programmatic advertising allows MSPs to reach the most relevant candidates based on specific criteria, such as location, skills, experience, and qualifications. By leveraging data insights and advanced targeting capabilities, MSPs can connect with the right talent pool more effectively.

Enhanced Employer Branding

Programmatic advertising enables MSPs to showcase their unique value proposition and company culture through personalized and engaging job ads. By utilizing rich media formats, videos, and storytelling techniques, MSPs can establish a compelling employer brand that resonates with candidates.

Improved Cost and Time Efficiency

Automating the job ad placement process through programmatic advertising saves MSPs valuable time and resources. Instead of manually posting ads on multiple platforms, programmatic platforms streamline the process by optimizing ad placements across various channels, ensuring maximum visibility and return on investment.

Data-Driven Insights

Programmatic advertising platforms provide MSPs with valuable data and analytics on ad performance, candidate engagement, and conversion rates. This data can be leveraged to refine recruitment strategies, identify the most effective channels, and make data-driven decisions to attract and retain top talent.

Automation & Efficiency

Programmatic job advertising, through its innovative and data-driven approach, can significantly improve automation and efficiency in the recruitment process for Managed Service Providers (MSPs). By leveraging AI and ML algorithms, MSPs can precisely target their desired audience, saving time and resources while reaching the most relevant candidates. Additionally, programmatic advertising enhances employer branding through personalized job ads, showcasing the unique value proposition and company culture of MSPs. With data-driven insights, MSPs can refine their strategies, optimize ad placements, and make informed decisions to attract and retain top talent efficiently.

 MSP technician utilizing advanced technology for efficient IT management.

The MSP (Managed Service Provider) industry is undergoing rapid transformation, primarily driven by several key trends that are reshaping how MSPs approach recruitment.

Shift Towards Cloud Services

The migration to cloud computing has been monumental. MSPs are increasingly seeking professionals adept in cloud infrastructure, cloud security, and cloud service management. This shift demands talent that not only understands cloud technology but can also innovate and maintain complex cloud ecosystems.


With cybersecurity threats becoming more sophisticated, MSPs need experts who can ensure robust security of their services. Skills in threat detection, response strategies, and the latest security protocols are highly sought after.

AI and IoT Integration

The incorporation of Artificial Intelligence (AI) and the Internet of Things (IoT) in MSP offerings is creating a demand for skills in data analytics, machine learning, and IoT device management. These technologies require specialized knowledge to develop and maintain innovative MSP services.

These trends necessitate a talent pool that is versatile, tech-savvy, and forward-thinking, directly impacting the focus of MSP recruitment strategies.

In-Depth Analysis of the Skills Gap

The MSP industry is currently grappling with a significant skills gap, especially in areas that align with the latest technological advancements.

High Demand Technical Skills

There is a noticeable shortage of professionals with expertise in cloud computing, cybersecurity, AI, and IoT. The rapid pace of technological change means that the skills required are constantly evolving, making it challenging for MSPs to find candidates with the latest knowledge.

Bridging the Gap

To counter this, MSPs could consider investing in training programs and partnering with educational institutions. Apprenticeship programs, upskilling initiatives, and collaboration with universities for tailored courses could help in developing a talent pool that meets the industry’s evolving needs.

Impact of Remote Work on MSP Recruitment

The surge in remote work has significantly impacted MSP recruitment, presenting both opportunities and challenges.


Remote work allows MSPs to tap into a broader talent pool, unrestricted by geographical boundaries. This opens doors to a diverse range of skills and experiences, enriching the MSP’s service offerings.


However, recruiting a geographically diverse workforce also brings challenges in terms of ensuring consistent communication, maintaining company culture, and managing different time zones.

Adapting Strategies

To address these, MSPs need to adapt their recruitment strategies by implementing robust remote working policies, focusing on digital collaboration tools, and emphasizing cultural fit during the recruitment process.

The recruitment process in the MSP industry must navigate various legal and compliance aspects.

Equal Employment Opportunity Laws

MSPs must ensure compliance with these laws, promoting a recruitment strategy that is fair, unbiased, and inclusive.

Data Protection Regulations

With the increasing emphasis on data security, MSPs need to be vigilant about complying with data protection laws, such as GDPR, especially when recruiting in different jurisdictions.

Compliance Requirements

MSPs also need to be aware of specific compliance requirements in the technology sector, including certifications and standards that potential recruits should meet.

Programmatic job advertising provides a transformative solution to the recruitment challenges faced by Managed Service Providers (MSPs). By leveraging precise audience targeting, enhanced employer branding, improved cost and time efficiency, and data-driven insights, MSPs can revolutionize their recruitment efforts and secure top-tier talent in the competitive technology landscape.

At GoToro, we understand MSPs thrive on automation, process, and efficiency – expect your recruitment tools to do the same – Programmatic Job advertising is how the most effective MSPs hire. Request a meeting today to discover how our innovative approach can help your MSP overcome recruitment challenges, attract exceptional professionals, and position your organization as a leader in the industry.

FAQ On MSP Recruitment

MSP team member providing client support over the phone, ensuring customer satisfaction.
Q1: What is a Managed Service Provider (MSP)?

A1: A Managed Service Provider (MSP) is a company that remotely manages a customer’s IT infrastructure and/or end-user systems, typically on a proactive basis and under a subscription model. MSPs offer a wide range of services including network, application, infrastructure, and security management.

Q2: How do MSPs differ from traditional IT providers?

A2: Unlike traditional IT providers that often operate on a break-fix model, MSPs focus on providing a comprehensive and proactive approach to IT management. This means they continuously monitor and maintain IT systems to prevent issues before they occur, rather than just responding to problems.

Q3: What types of services do MSPs typically offer?

A3: MSPs offer a variety of services such as network management, cybersecurity protection, cloud computing services, data backup and recovery, remote monitoring, and end-user support. They may also offer consulting services to help businesses optimize their IT strategies.

Q4: What are the key benefits of using an MSP?

A4: Key benefits of using an MSP include cost savings, as it eliminates the need for a full in-house IT staff; enhanced cybersecurity; access to the latest technology and expertise; scalability to grow with your business; and improved efficiency and reliability of IT operations.

Q5: Who can benefit from MSP services?

A5: Any organization that relies on IT infrastructure can benefit from MSP services, particularly small to medium-sized businesses that may not have the resources for a full in-house IT department. MSPs provide the expertise and technology to support various industries, helping businesses to focus on their core functions without worrying about IT management.

Q6: Why is MSP Recruitment challenging?

A6: MSP Recruitment poses challenges due to the rapid technological advancements in the industry. Finding candidates with the latest skills in cloud computing, cybersecurity, AI, and IoT, along with a customer-centric mindset, is a significant hurdle for MSPs.

Q7: How has the shift towards remote work affected MSP Recruitment?

A7: The shift towards remote work has expanded the talent pool for MSPs, allowing them to hire globally. However, it also brings challenges in maintaining team cohesion and managing diverse teams across different time zones.

Q8: What skills are most in demand for MSP Recruitment?

A8: Currently, the most in-demand skills for MSP Recruitment include cloud computing expertise, advanced cybersecurity knowledge, proficiency in AI and data analytics, and experience with IoT technologies.

Q9: How can MSPs bridge the skills gap in their recruitment process?

A9: MSPs can bridge the skills gap by investing in training and development programs, creating partnerships with educational institutions, and focusing on upskilling and reskilling existing employees.

Q10: What role does employer branding play in MSP Recruitment?

A10: Employer branding is crucial in MSP Recruitment. A strong employer brand helps MSPs stand out in a competitive market, attracting top talent by showcasing their culture, values, and growth opportunities.

A11: Yes, MSPs must navigate various legal and compliance issues, such as equal employment opportunity laws, data protection regulations, and specific compliance requirements relevant to the technology sector.

Q12: How can MSPs use technology to improve their recruitment process?

A12: MSPs can leverage technologies like AI and ML for programmatic job advertising, utilize data analytics for informed decision-making, and employ digital tools for efficient candidate sourcing and screening.

Q13: What are the benefits of programmatic job advertising in MSP Recruitment?

A13: Programmatic job advertising offers precise targeting of relevant candidates, efficient use of recruitment budgets, and access to data-driven insights to refine recruitment strategies for MSPs.